Daniel Kwon

Certainty is a story problem.

Almost nothing has a growth problem. It has a story problem. I find a product’s story–market fit — the story that makes it feel inevitable — then build the engine that carries it.

It looks like a hat — but it is a boa constrictor digesting an elephant.

It started with @dantioxidants, where I learned the same engine that grows a person grows a company. Since, I’ve built and sold companies across SaaS, mobile, and commerce.

Work

Wabi ↗an AI app platform · Head of Studio
Conch AI ↗an AI writing tool · acquired
Arise ↗a fitness game · acquired
Shepherd ↗a devotional game · exited
Dimension Studios ↗a growth studio · Head of Growth
Mailsplashan AI email tool · acquired

Principles

  1. Content–market fit comes before product–market fit.
  2. Features don’t go viral. Emotions do.
  3. Find the cult; don’t create it.
  4. Us vs. them beats feature lists, every time.
  5. Become your customer. Not understand them — become them.
  6. Empathy is the only moat.

Building something that should be inevitable?
Tell me about it →